Driving Engagement and Loyalty: The Power of Mobile App Personalization

Do you know almost 75% of application users abandon an app just after using it for a day? With over 7 million apps available across app stores, only 28% are fully personalized for the user. No wonder most businesses need to take advantage of mobile app personalization opportunities!

“Application Personalization goes beyond the “one-size-fits-all” approach to custom-tailor User Experiences that match customer behaviors and personal preferences.”

In that sense, User Experience personalization through mobile apps is vital to connect with a more extensive consumer base. However, you may need clarification on what exactly goes behind application personalization and how it can benefit your business. Today we will explore the potential top trends in mobile application personalization in 2023 and their true potential. So let’s get started!

Personalization vs. Customization: Understanding The Difference

The main difference between the two is personalization is implicit, and customization is explicit. Businesses create tailored experiences based on customer data for application personalization. On the other hand, application customization focuses on making noticeable changes in mobile app UIs based on personal preferences.

Why Is Mobile App Personalization A Must In 2023?

With more than 90k mobile apps released daily, it’s difficult for any business to match the cut-throat competition. The only solution is to bring a fully-personalized mobile application that caters to what your consumers expect. Listing here the top advantages of mobile application personalization in 2023:

Increased User Retention

Personalized apps help you stand out by leaving a solid first impression on the users. Use it to keep the users invested with relevant recommendations and personalized offers.

Make Profits Through In-App Purchases

You can segment users who have abandoned carts and then send personalized reminders with exciting offers. It boosts impulse purchases and increases your business profitability.

Enhance Customer Experience Quality

Mobile app personalization helps you create personal experiences that users want. As they get what they want through personalized product recommendations, it improves their purchase experiences through mobile apps.

Increased Awareness With Improved Brand Loyalty

Analyze your user data to understand what attracts them and which areas need improvements. Then send relevant notifications and in-app stories to engage users effectively. It helps you receive more positive customer reviews and boosts brand loyalty.

Create Higher Engagement

Application personalization creates the illusion of human interaction that increases customer engagement. As more and more users get engaged, you garner more organic leads to drive business sales.

Decoding The Application Personalization Trends of 2023

Among the top trends in personalization apps for Android in 2023, Super-Apps, Metaverse, Artificial Intelligence, and Hyper-Personalization are the standard terms. Let’s decode the latest application personalization trends one by one!

#1 AI Empowered Personalization

AI-driven personalization is garnering significant attention in 2023. AI tools like Core ML, ML Kit, and Tensorflow are redefining the process of mobile application personalization. These tools utilize Machine Learning algorithms to conduct predictive analytics on user behaviors. You can use these tools to offer your customers personalized recommendations and in-app content that resonate with them.

#2 Hyper-Personalization Through Contextual Awareness

Contextual awareness is one of the most in-demand mobile app personalization examples of 2023 trends. It focuses on real-time data such as the user’s location, application usage time, and user behavior to deliver hyper-personalized application experiences. One suitable example of this trend is a food delivery app that provides personalized restaurant recommendations based on your current location and dining preferences.

#3 Metaverse & Augmented Reality (AR) For Personalization

Augmented Reality has gained momentum alongside Metaverse. It is now a top trend in mobile application personalization that helps applications overlay virtual content onto real-world scenarios. It creates personalized experiences based on the mobile user’s physical surroundings. For instance, a retail app can use AR to provide virtual trial rooms for users to try on clothes virtually.

#4 Voice-Enabled Personalization

Consider integrating voice recognition into your mobile apps with the widespread adoption of voice assistants. Allow voice commands for quick search, navigation, and content delivery. Users can interact with apps using their natural languages through this mobile app personalization. It is a great way to create more intuitive app experiences.

Suggesting Best Practices For App Personalization

Now that we know the top trend of app personalization, here are some best practices for you to follow:

Analyze Customer Profiles & Data History

Access and analyze pre-stored customer data to understand their individual preferences. Use past purchase history to predict their future purchases and recommend products based on that. You can collect the customers’ demographic information, such as their location and browsing history.

Send Relevant In-App Notifications

Most customers respond well to in-app messages while actively using the app. You should offer more decadent content options to the users with in-app notifications. You can automate the fallback mechanism for personalized push notifications.

Personalize Use Onboarding With Email Marketing

Once you figure out how to personalize your app, segment your customers by asking them a few common questions during onboarding. Based on their responses, send them personalized offers through personalized email campaigns.

Conduct Location-Based Segmentation

As most of your customers are spread globally, leverage the geolocation data to deliver location-specific content. Create localized footprints using location-based tracking and showcase location-specific ads to the users.

Gather Insights To Segment Users

Demographic information helps define user segments for targeted marketing. Collect user data for effective app personalization strategies. Analyze user behavior to provide personalized recommendations through messages and notifications.

Social Media Integration

Allowing your users to register using their social media accounts is essential. It redirects them to a more personalized experience alongside simplifying the app registration process.

Wrapping Up: It’s Time to Upgrade Your Application With Personalized Experiences!

As we move ahead in 2023, it’s the right time for you to utilize the future trends of mobile app personalization and move ahead of your competitors! Create unique User Experiences through Super Apps, Metaverse, and AI that revolutionize how mobile users interact with their apps. Embrace the latest technologies like Augmented Reality and Machine Learning to become one of the key players in the mobile app industry! But always prioritize user-centric personalization to forge long-lasting connections with your online customers!

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Co-Founder & Director, Business Management
HybridAppBuilders help you find the best app developer for your needs. We believe in sharing knowledge and increasing awareness, and to contribute to this cause, we try to include all the latest changes, news, and fresh content from the mobile app development world in our blogs.